LEARN HOW WE POSITIONED A NEW PRODUCT

INDUSTRY
HEALTH CARE

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CHALLENGE

Identify territories of opportunity in treatment defining commercial actions to meet the new brand’s goals for penetration and sales.

NEEDS

Know tendencies, adoption, and existing needs in treatment of two autoimmune diseases in four Latin American markets.

INDUSTRY
HEALTH CARE

LEARN MORE ABOUT THIS INDUSTRY

CHALLENGE

Identify territories of opportunity in treatment defining commercial actions to meet the new brand’s goals for penetration and sales.

NEEDS

Know tendencies, adoption, and existing needs in treatment of two autoimmune diseases in four Latin American markets.

PROCESO REALIZADO

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Desk research about tendencies in use of treatments for diseases in each market, doctor’s classification by adoption in use of therapies, in-depth interviews. The project ended with a joint workshop to create an action plan for the brand.

Results

Based on the research findings, we identified the potential segment of candidate patients, developing ad-hoc messages by target (doctor) given their involvement with the condition and with biological therapies, co-creating the commercial tactical plan for the launch.

Results

Based on the research findings, we identified the potential segment of candidate patients, developing ad-hoc messages by target (doctor) given their involvement with the condition and with biological therapies, co-creating the commercial tactical plan for the launch.

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