INDUSTRY
AUTOMOTIVE
CHALLENGE
Definition of the ideal portfolio
NEEDS
Identify the best value offer to maintain two generations of healthy coexistence with the best-selling car in Mexico.
INDUSTRY
AUTOMOTIVE
CHALLENGE
Definition of the ideal portfolio
NEEDS
Identify the best value offer to maintain two generations of healthy coexistence with the best-selling car in Mexico.
IMPLEMENTED PROCESS
We executed a clinical digital product process.
Results
The information obtained allowed the carmaker to design a new communication strategy, and to redesign its value offer, making space in its portfolio for the new vehicle.
Results
The information obtained allowed the carmaker to design a new communication strategy, and to redesign its value offer, making space in its portfolio for the new vehicle.