DISCOVER HOW WE TOOK A BRAND TO THE NEXT LEVEL

INDUSTRY
AUTOMOTIVE

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CHALLENGE

Definition of the ideal portfolio

NEEDS

Identify the best value offer to maintain two generations of healthy coexistence with the best-selling car in Mexico.

INDUSTRY
AUTOMOTIVE

LEARN MORE ABOUT THIS INDUSTRY

CHALLENGE

Definition of the ideal portfolio

NEEDS

Identify the best value offer to maintain two generations of healthy coexistence with the best-selling car in Mexico.

IMPLEMENTED PROCESS

We executed a clinical digital product process.

QUANTITATIVE

QUALITATIVE

Results

The information obtained allowed the carmaker to design a new communication strategy, and to redesign its value offer, making space in its portfolio for the new vehicle.

Results

The information obtained allowed the carmaker to design a new communication strategy, and to redesign its value offer, making space in its portfolio for the new vehicle.

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