We are pro-marketing technologies: we think about personas to make things simple and efficient.
OdelaRoquette is a market consulting firm, a knowledge generator that adds high value to support decision-making when facing business opportunities.
We are modular: we create comprehensive solutions, adapting and innovating our methodologies for each unique case.
We are pro-marketing technologies: we think about personas to make things simple and efficient.
OdelaRoquette is a market research consulting firm, a knowledge generator that adds high value to support decision-making when facing business opportunities.
We are modular: we create comprehensive solutions, adapting and innovating our methodologies for each unique case.
We are the convergence of experience and specialization with a fresh, modern approach. OdelaRoquette is the product of an organic reconfiguration to respond with the full strength and passion of our genesis.
Evolve in response to challenges and opportunities with the best tools, in-depth knowledge, reliable data, the necessary skills, openness to deal with them, and creativity to succeed. Leadership is successful when it preserves the capacity for amazement and can reinvent itself.
Founding of Bimsa
Bimsa’s consolidation as the 1st research company for the construction industry
1st disruptive innovation: marketing map with sociodemographic information
Founding of Bimsa Comunicaciones, today
Relay, second generation, launch of Bimsa Mexico Economy Model (Mobimex)
Pioneers in participation in mass and international media
These are years of strong market growth and positioning, Bimsa emerges as the No. 1 company in Mexico and Latin America
Founding of BRAD: Comprehensive solutions for design, collection, processing, and analysis of data coming from surveys.
Founding of PROVOKERS: The market research and innovation agency constantly pushing boundaries.
Bimsa Reports, Brad & Provokers join the OdelaRoquette Group
Evolution, business unit’s growth, and technological disruption
Organizational restructuring: launch of OdelaRoquette
Now we are 
OdelaRoquette means solidity, perseverance, and validity. We are a proud of our history and DNA that dates back to 1961. Since then, we have accompanied and advised our clients, generating knowledge that adds value and produces results. For us, each project is unique and is solved with the hallmark of the house: knowledge, passion and will to build lasting relationships.
Provokers México is now OdelaRoquette Advisory. This organic reconfiguration is being carried out to respond to today’s challenges, taking advantage of the capabilities that we have built in the last years.
Is not only a name change, but we also reinvent ourselves to harmonize with this new era by integrating in a new organization, brand & business consulting, insights and analytics solutions, putting at your disposal all the tools and processes to carry out successful projects.
From now on you can expect more from us, thanks to your trust we have been walking together the last 60 years and we will continue doing so in the future, this evolution commits us to raise and challenge our standards day by day.
César Ortega de la Roquette
President
Odelaroquette ADVISORY, SA de CV
