WE ARE OdelaRoquette

 

We are pro-marketing technologies: we think about personas to make things simple and efficient.

OdelaRoquette is a market consulting firm, a knowledge generator that adds high value to support decision-making when facing business opportunities.

 

We are modular: we create comprehensive solutions, adapting and innovating our methodologies for each unique case.

 

WE ARE OdelaRoquette

 

We are pro-marketing technologies: we think about personas to make things simple and efficient.

OdelaRoquette is a market research consulting firm, a knowledge generator that adds high value to support decision-making when facing business opportunities.

 

We are modular: we create comprehensive solutions, adapting and innovating our methodologies for each unique case.

GROWTH GENERATING VALUE

GROWTH
GENERATING VALUE

Guiding Principle
What We Are

 

We are the convergence of experience and specialization with a fresh, modern approach. OdelaRoquette is the product of an organic reconfiguration to respond with the full strength and passion of our genesis.

Hallmark
Our Aims

 

Evolve in response to challenges and opportunities with the best tools, in-depth knowledge, reliable data, the necessary skills, openness to deal with them, and creativity to succeed. Leadership is successful when it preserves the capacity for amazement and can reinvent itself.

Guiding Principle
What Defines Us

Passion:
Intelligence
Creativity
Discovery
Expertise:
Knowledge
Experience
High Value
Innovation
Strength:
Support
Ethics
Thoughness

Join us to celebrate 60 years of continous renewal

  • 1961

    Founding of Bimsa

  • 1962 - 1966

    Bimsa’s consolidation as the 1st research company for the construction industry

  • 1967

    1st disruptive innovation: marketing map with sociodemographic information

  • 1976

    Founding of Bimsa Comunicaciones, today

  • 1980 - 1989

    Relay, second generation, launch of Bimsa Mexico Economy Model (Mobimex)

  • 1999 - 2000

    Pioneers in participation in mass and international media

  • 2000 - 2006

    These are years of strong market growth and positioning, Bimsa emerges as the No. 1 company in Mexico and Latin America

  • 2010

    Founding of BRAD: Comprehensive solutions for design, collection, processing, and analysis of data coming from surveys.

  • 2011

    Founding of PROVOKERS: The market research and innovation agency constantly pushing boundaries.

  • 2013

    Bimsa Reports, Brad & Provokers join the OdelaRoquette Group

  • 2014 - 2020

    Evolution, business unit’s growth, and technological disruption

  • 2021

    Organizational restructuring: launch of OdelaRoquette

WE HAVE A WINNING DNA