WE ARE OdelaRoquette

 

We are pro-marketing technologies: we think about personas to make things simple and efficient.

OdelaRoquette is a market consulting firm, a knowledge generator that adds high value to support decision-making when facing business opportunities.

 

We are modular: we create comprehensive solutions, adapting and innovating our methodologies for each unique case.

 

WE ARE OdelaRoquette

 

We are pro-marketing technologies: we think about personas to make things simple and efficient.

OdelaRoquette is a market research consulting firm, a knowledge generator that adds high value to support decision-making when facing business opportunities.

 

We are modular: we create comprehensive solutions, adapting and innovating our methodologies for each unique case.

GROWTH GENERATING VALUE

GROWTH
GENERATING VALUE

Guiding Principle
What We Are

 

We are the convergence of experience and specialization with a fresh, modern approach. OdelaRoquette is the product of an organic reconfiguration to respond with the full strength and passion of our genesis.

Hallmark
Our Aims

 

Evolve in response to challenges and opportunities with the best tools, in-depth knowledge, reliable data, the necessary skills, openness to deal with them, and creativity to succeed. Leadership is successful when it preserves the capacity for amazement and can reinvent itself.

Guiding Principle
What Defines Us

Passion:
Intelligence
Creativity
Discovery
Expertise:
Knowledge
Experience
High Value
Innovation
Strength:
Support
Ethics
Thoughness

Join us to celebrate 60 years of continous renewal

  • 1961

    Founding of Bimsa

  • 1962 - 1966

    Bimsa’s consolidation as the 1st research company for the construction industry

  • 1967

    1st disruptive innovation: marketing map with sociodemographic information

  • 1976

    Founding of Bimsa Comunicaciones, today

  • 1980 - 1989

    Relay, second generation, launch of Bimsa Mexico Economy Model (Mobimex)

  • 1999 - 2000

    Pioneers in participation in mass and international media

  • 2000 - 2006

    These are years of strong market growth and positioning, Bimsa emerges as the No. 1 company in Mexico and Latin America

  • 2010

    Founding of BRAD: Comprehensive solutions for design, collection, processing, and analysis of data coming from surveys.

  • 2011

    Founding of PROVOKERS: The market research and innovation agency constantly pushing boundaries.

  • 2013

    Bimsa Reports, Brad & Provokers join the OdelaRoquette Group

  • 2014 - 2020

    Evolution, business unit’s growth, and technological disruption

  • 2021

    Organizational restructuring: launch of OdelaRoquette

WE HAVE A WINNING DNA

César Ortega de la Roquette

President & Partner

Economist with 35 years of experience, businessman and independent board member. Loves scuba diving and motorcycle riding.

Abel Castro

Data Science, Sr. Analyst
Mathematician, Doctor in Statistics.

Alejandro Ortega

Market Intelligence Director
Economist with 4 years of experience. Analytical skill and financial vision, passionate about music and golf.

Amelia Haber

Project Management Consulting
Communicologist with graduate studies in research and philosophy, with 2 years of experience. Analytical and philosophical thinking. Loves exercising.

Carlos Castellanos

Project Management Engagement
Psychologist with graduate studies in psychotherapy and psychoanalysis with 10 years of experience. Adaptable, with a high degree of customer service. His cats are named Horchato and Ceviche.

Gustavo Cervantes

Project Management Analytics
Economist, 18 years of experience. High quantitative performance, transforming data into strategic insights. Avid reader of all kinds of literature and also enjoys theater.

Ivan Escobar

Data Science, Manager
Engineer in Telematics with 15 years of experience. Focused on data engineering and technology application. Observant and analytic by nature.

Jorge Maldonado

Excecutive VP & Partner, Marketing
Industrial Engineer with MBA in Marketing and 16 years of experience. Strategic vision with high analytic capacity. Loves exercise, Spartan coach.

Nidia Ocaña

Project Management Marketing
Specialist in Communications with 14 years’ experience. Hybrid analytical skills and passion for Health Care area. Enjoys extreme sports and dancing.

Paola Romo

Account Director
Communicologist with 13 years of experience. Analytical, strategic, creative, and an assertive communicator. Film buff, writes an opinion column – “Diario el Mosquito.”

Sergio Camarillo

IT, Sr. Analyst
Engineer in Telematics with 10 years of experience. Analytical and responsible. Enjoys spending time with his family.

Verónica Toral

Project Management Insights
Marketer with 4 years of experience. Analytical and team committed. Always looking for new and better experiences.

Ximena Bache

Excecutive VP & Partner, Consulting
Sociologist with 23 years of experience. Strategic, analytical, and creative thinking for detection and generation of relevant information, aware and empowered. Ink and yoga’s lover.