NEEDS
Define which of the global proposals was the best option for the Mexican market to launch a new product with features unique in the market.
NEEDS
Define which of the global proposals was the best option for the Mexican market to launch a new product with features unique in the market.
IMPLEMENTED PROCESS
Results
We determined the brands performance in the main KPIs: Purchase Intention, Key Brand Attributes, Overall Liking, Phytophagous with the concept, and Drinkability. We found that in this category brand endorsement is not relevant since it is a category that builds brands independently of their endorsement.
Results
We determined the brands performance in the main KPIs: Purchase Intention, Key Brand Attributes, Overall Liking, Phytophagous with the concept, and Drinkability. We found that in this category brand endorsement is not relevant since it is a category that builds brands independently of their endorsement.
