CHALLENGE
Our client needed to refresh/relaunch their leading brand, which is multi-target, deploying different messages, packaging, and activations.
NEEDS
Refreshing of a leading brand (mega brand), which is stagnant in its communication.
CHALLENGE
Our client needed to refresh/relaunch their leading brand, which is multi-target, deploying different messages, packaging, and activations.
NEEDS
Refreshing of a leading brand (mega brand), which is stagnant in its communication.
IMPLEMENTED PROCESS
Involving an expert consulting team (local and regional), professional photographers (visual record), advertising agency, and key clients (strategic view) to go through the origins and basic pillars of the brand and its product, considering:
- Manufacturing plants and all their areas.
- Glassware
- Mexican Identity.
- Barley Fields.
- Distribution Centers.
- Consumer Centers.
[vc_proceso_caso_exito etapas=”%5B%7B%22titulo%22%3A%22Realizamos%20un%20provokatrip%20%22%2C%22imagen%22%3A%221299%22%2C%22detalle%22%3A%22Involucrando%20a%20un%20equipo%20de%20expertos%20en%20consultor%C3%ADa.%22%7D%2C%7B%22titulo%22%3A%22WORKSHOP%20DE%20IDEACI%C3%93N%22%2C%22imagen%22%3A%221300%22%2C%22detalle%22%3A%22Donde%20se%20trabajo%20y%20se%20resignific%C3%B3%20todo%20lo%20aprendido.%22%7D%5D”]
Results
A new integral, inclusive, and organic positioning by phase of application which has not become outdated.
