DISCOVER HOW WE TOOK A BRAND TO THE NEXT LEVEL

INDUSTRY
HEALTH CARE

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CHALLENGE

Understand both the behavior and experience of doctors and patients in prescribing, use, and purchase of medicines, exploring challenges and unsatisfied needs among patients, doctors, and points of sale and in expectations of multinational pharmaceutical companies. The project’s scope included 3 countries and 6 therapeutic areas.

NEEDS

Identify added value services ideas for patients and other stakeholders, in the mature products division.

INDUSTRY
HEALTH CARE

LEARN MORE ABOUT THIS INDUSTRY

CHALLENGE

Understand both the behavior and experience of doctors and patients in prescribing, use, and purchase of medicines, exploring challenges and unsatisfied needs among patients, doctors, and points of sale and in expectations of multinational pharmaceutical companies. The project’s scope included 3 countries and 6 therapeutic areas.

NEEDS

Identify added value services ideas for patients and other stakeholders, in the mature products division.

IMPLEMENTED PROCESS

QUALITATIVE APPROACHES MIX

Mix of qualitative approaches (Etnos, Shopping Trip, IDIs, Bulletin Boards) to achieve an in-depth understanding of stakeholders and desk research gathering information from studies the client has conducted to date.
The process ended with a meeting attended by regional brand leaders.

Results

Of the total inventory of solutions considered, the five with greatest potential and which best address the needs were chosen. These were implemented starting in 2016.

Results

Of the total inventory of solutions considered, the five with greatest potential and which best address the needs were chosen. These were implemented starting in 2016.

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