CHALLENGE
Offer a pioneering integral health product based on prevention by means of a strategic alliance with experts in the health-care market and related service providers.
NEEDS
Create a new category and communicate it properly, fulfilling their established role as pioneers in the market.
IMPLEMENTED PROCESS
Based on the co-creation, we were able to develop a complete product concept which involved not only its definition and DNA but also its core values and potential communication territories.
Results
- We defined mission, vision, and values for the product/service.
- We identified a powerful selling line.
- We generated platforms for development of communication territories.
- We positioned a new brand based on the experience of two large companies, combining knowledge from experience in the insurance sector both in Mexico and worldwide and knowledge in high quality health care.
Results
- We defined mission, vision, and values for the product/service.
- We identified a powerful selling line.
- We generated platforms for development of communication territories.
- We positioned a new brand based on the experience of two large companies, combining knowledge from experience in the insurance sector both in Mexico and worldwide and knowledge in high quality health care.
