LEARN HOW WE TOOK A SNACK TO THE NEXT LEVEL

CHALLENGE

Evaluation of product and concept, responding to the trends and needs of a dual Target (mother-child) and an appropriate launching / positioning in the market (at communication and commercial levels)

NEEDS

Innovate with a healthy snack.

CHALLENGE

Evaluation of product and concept, responding to the trends and needs of a dual Target (mother-child) and an appropriate launching / positioning in the market (at communication and commercial levels)

NEEDS

Innovate with a healthy snack.

IMPLEMENTED PROCESS

Evaluation of four product prototypes

Two rounds of evaluation of concepts with product

Exploration at the point of sales

QUALITATIVE EVALUATION OF BRANDS

Results

A successful product was developed, with high potential in the market given the tendency to look for healthy, good-tasting products, with a strategic brand for the company, but new to the Mexican market, and an interesting price point was identified. We are anxiously awaiting the launch.

Results

A successful product was developed, with high potential in the market given the tendency to look for healthy, good-tasting products, with a strategic brand for the company, but new to the Mexican market, and an interesting price point was identified. We are anxiously awaiting the launch.

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