CHALLENGE
Evaluation of product and concept, responding to the trends and needs of a dual Target (mother-child) and an appropriate launching / positioning in the market (at communication and commercial levels)
NEEDS
Innovate with a healthy snack.
CHALLENGE
Evaluation of product and concept, responding to the trends and needs of a dual Target (mother-child) and an appropriate launching / positioning in the market (at communication and commercial levels)
NEEDS
Innovate with a healthy snack.
IMPLEMENTED PROCESS
Results
A successful product was developed, with high potential in the market given the tendency to look for healthy, good-tasting products, with a strategic brand for the company, but new to the Mexican market, and an interesting price point was identified. We are anxiously awaiting the launch.
Results
A successful product was developed, with high potential in the market given the tendency to look for healthy, good-tasting products, with a strategic brand for the company, but new to the Mexican market, and an interesting price point was identified. We are anxiously awaiting the launch.
