CHALLENGE
In addition, tropicalizing the new product for the Mexican market based on the Target’s needs, the product was a hybrid of two categories, one with ample expertise and a completely new category for the brand.
NEEDS
Launch of a new product in Mexico with certain global restrictions.
CHALLENGE
In addition, tropicalizing the new product for the Mexican market based on the Target’s needs, the product was a hybrid of two categories, one with ample expertise and a completely new category for the brand.
NEEDS
Launch of a new product in Mexico with certain global restrictions.
IMPLEMENTED PROCESS
We used our BRAND BOOSTER solution for consulting on matters of innovation.
Results
We generated four different positioning territories for the new product, with materialized deliverables for each one: from brand essence, Target, formal concept of territory, mood boards, luxury packaging brief, activations, etc. At the end, we obtained a winning territory with which the product was launched successfully.
Results
We generated four different positioning territories for the new product, with materialized deliverables for each one: from brand essence, Target, formal concept of territory, mood boards, luxury packaging brief, activations, etc. At the end, we obtained a winning territory with which the product was launched successfully.
