LEARN HOW WE INTRODUCED A NEW PRODUCT

INDUSTRY
DAIRY PRODUCTS

KNOW MORE ABOUT THIS INDUSTRY

CHALLENGE

In addition, tropicalizing the new product for the Mexican market based on the Target’s needs, the product was a hybrid of two categories, one with ample expertise and a completely new category for the brand.

NEEDS

Launch of a new product in Mexico with certain global restrictions.

INDUSTRY
DAIRY PRODUCTS

KNOW MORE ABOUT THIS INDUSTRY

CHALLENGE

In addition, tropicalizing the new product for the Mexican market based on the Target’s needs, the product was a hybrid of two categories, one with ample expertise and a completely new category for the brand.

NEEDS

Launch of a new product in Mexico with certain global restrictions.

IMPLEMENTED PROCESS

We used our BRAND BOOSTER solution for consulting on matters of innovation.

WE CREATED THE THEORETICAL FRAMEWORK

WE ORGANIZED A COUPLE OF WORKSHOPS

WE EVALUATED INITIATIVES

Results

We generated four different positioning territories for the new product, with materialized deliverables for each one: from brand essence, Target, formal concept of territory, mood boards, luxury packaging brief, activations, etc. At the end, we obtained a winning territory with which the product was launched successfully.

Results

We generated four different positioning territories for the new product, with materialized deliverables for each one: from brand essence, Target, formal concept of territory, mood boards, luxury packaging brief, activations, etc. At the end, we obtained a winning territory with which the product was launched successfully.

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