CHALLENGE
Traditional methodologies of research and generation of insights are hard-working, and every research project requires a significant investment and waiting times which are unsuited to the industry’s rapid pace.
NEEDS
Obtain opinions and information, through an authentic client-centric approach, on clients’ different innovations, campaigns, products, and behaviors in an agile and rapid manner.
CHALLENGE
Traditional methodologies of research and generation of insights are hard-working, and every research project requires a significant investment and waiting times which are unsuited to the industry’s rapid pace.
NEEDS
Obtain opinions and information, through an authentic client-centric approach, on clients’ different innovations, campaigns, products, and behaviors in an agile and rapid manner.
IMPLEMENTED PROCESS
Processes which make it possible to have large numbers of customers nationwide, with a relational approach at the individual level (B2I), to participate in various research activities, both qualitative and quantitative, on a limited basis and with results in under 48 hours after the activity ends.
Results
In 6 months, we conducted +20 research activities using over a thousand participants, which have impacted the development of marketing campaigns, user experience, and product development, boosting the ROI of initiatives which have gone through the community.
Resultado
En 6 meses se han realizado +20 actividades de investigación utilizando a más de mil participantes, que han impactado en el desarrollo de campañas de marketing, experiencia de usuario y desarrollo de productos, aumentando el ROI de las iniciativas que pasaron por la comunidad
