CHALLENGE
Identify territories of opportunity in treatment defining commercial actions to meet the new brand’s goals for penetration and sales.
NEEDS
Know tendencies, adoption, and existing needs in treatment of two autoimmune diseases in four Latin American markets.
CHALLENGE
Identify territories of opportunity in treatment defining commercial actions to meet the new brand’s goals for penetration and sales.
NEEDS
Know tendencies, adoption, and existing needs in treatment of two autoimmune diseases in four Latin American markets.
PROCESO REALIZADO
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Desk research about tendencies in use of treatments for diseases in each market, doctor’s classification by adoption in use of therapies, in-depth interviews. The project ended with a joint workshop to create an action plan for the brand.
Results
Based on the research findings, we identified the potential segment of candidate patients, developing ad-hoc messages by target (doctor) given their involvement with the condition and with biological therapies, co-creating the commercial tactical plan for the launch.
Results
Based on the research findings, we identified the potential segment of candidate patients, developing ad-hoc messages by target (doctor) given their involvement with the condition and with biological therapies, co-creating the commercial tactical plan for the launch.
