The pandemic has generated a paradox with respect to location: on one hand, the home office, online education and telematic procedures have made possible not to be tied to a physical place. On the other hand, we miss our closest people, such as our parents, circle of friends or siblings that live in our city. […]
The redesign of spaces is a factor that should be taken into account both in homes and in offices; in public and private spaces. Architecture will have to mediate between emerging needs and those that develop in the long term. Offices should adapt to the new needs: well-equipped meeting rooms that allow gatherings with […]
In Mexico, the spectrum of access to health goes from a minority that has the chance of being vaccinated abroad or treating aggravated symptoms of Covid to those who do not have a clinic or hospital nearby. It is expected that the range between outbreaks, infections and the appearance of new strains mark considerable […]
The return to a new scenario is nourished by the daily life that we knew before the pandemic and the model of life that was generated in the Covid era. The implementation of new shopping routines, the time management and perception of space will bring about changes that try to reconcile both models: prioritizing safety […]
The term “Neni” came up as a mockery of women who sell on the internet and use adjectives such as “beautiful” or “neni” (short for “girl” in Spanish) to refer to their female clients. However, the so-called “nenis” used the nickname to redeem themselves. These are usually women seeking to mitigate the economic effects and, […]
The pandemic revealed the dependence of senior adults in areas such as care and the need of support, but it also showed that this group is capable of making their own decisions and occupy a prominent place in the family and affective networks. Many senior adults have seen their digital dependence overcome and now […]
Unlike other countries, in Mexico the first stage of vaccination was experienced as a festive ritual, typical of the Mexican idiosyncrasy. The vaccine, as a symbol of hope and the end of the “covid era”, made some people forget about the immunization process and they forgot to follow the post-vaccine protocols because of the […]
Things like the loss of our loved ones as well as close people, isolation, the barrage of news through social networks, the change in working conditions, melancholy and uncertainty threw many into a deep reflection on their life and expectations, forcing them to rethink their goals. The idea of “reinventing yourself” is heard a […]
95.4 percent of SMEs in Mexico are microenterprises. Their role will be to reinvent themselves in order to adapt to the new circumstances and recover themselves. Both processes are interdependent. The panademic forced to an improvised and accelerated digitalization, based on common sense and everyday emergencies. After the initial “lifesaver” that digital implementation offered, […]
Facing the uncertainty of how long will the threat of Covid-19 will last, the hotel industry will have to adapt to several scenarios that arise through urgent measures to mitigate the risks and long-term plans for the industry to return to normal. The idea of traveling drastically changed from exploring, knowing and resting to […]
For the urban population, the boom in indoor plants and backyard gardens symbolizes the need of green spaces with fresh air and looking for experiences of contact and reconciliation with nature. Relieving the feeling of confinement through small green actions in order to adapt private spaces raises awareness regarding the importance of caring and […]
The empowerment discourse of many women was overshadowed by reality: in many traditional homes, despite the fact that both worked, the work of the father was given priority to that of the mother. Women ended up bearing the brunt of the household, the domestic chores and the education of the children with the added difficulties […]
It is believed that fake news or urban legends are just for “ignorant people” or with no education. However, the information overload has meant that in the name of faith or science most people have fallen into theories that go from the absurd to the intricate. Science is not an infallible discourse, its advances […]
The creativity of the Mexican is nothing other than his adaptive instinct for survival. If face masks are needed, look for a sewing machine. If you need gel, look for a homemade recipe to sell it among people you know. Legal loopholes and inequality encourage that by going out in order to “make a […]
Read More… from The informal economy and its reactive capacity
Storytelling is still present in advertising stories. Many were based on families and the heroism of social actors, such as doctors or food delivery people. The vulnerability caused by isolation focused on feelings like: companionship, comfort, encouragement, optimism and bonding. However, a critical sector discredited these strategies since they came from products such as junk […]
Diabetes, hypertension and obesity are the most common comorbidities among COVID-19 patients. This generates concerns in the population, as well as a reconsideration of their eating habits and customs. Family support networks become fractured when the instruction of having as little contact as possible with outsiders is followed (this includes extended family, children and […]
Digitalization of education requires a much longer adaptation process than the one that has been experienced at a forced march. It is not about putting the same content online but to generate totally different dynamics that also require very different conditions from the state of emergency in which they occurred. Regarding elementary education, digitalization […]
Before the state of emergency, Home Office was considered a kind of reward or an effort. Especially with women, it was part of a false work-life balance. Some companies were reluctant to work from home but they have finally discovered benefits in terms of cost and traveling savings. It would be important to reconsider […]
In the first stage of the pandemic, it was thought that consumption would be limited to the basics, since staying at home would mean savings, but the levels of purchase increased as needs increased: stationery and craft items, gadgets, furniture, etc. Online shopping became popular and spread to other sectors of the population that, because […]
Insecurity due to violence, armed robberies and organized crime in general lead out to another kind of insecurity whose enemy is practically invisible. Insurance companies have already begun to prepare policies and extend coverage that includes COVID-19. The uncertainty of how long the epidemic will last generates fear both for one’s own health and […]
Digitalization and connected individualism made that mobility and relocation allow us to access our jobs, group of friends, bank operations, entertainment and recreation from any place. Coming back home as a node of operations implies generating the conditions in order to do so. Inequalities make the idea of home different for each person. It […]
Now we are 
OdelaRoquette means solidity, perseverance, and validity. We are a proud of our history and DNA that dates back to 1961. Since then, we have accompanied and advised our clients, generating knowledge that adds value and produces results. For us, each project is unique and is solved with the hallmark of the house: knowledge, passion and will to build lasting relationships.
Provokers México is now OdelaRoquette Advisory. This organic reconfiguration is being carried out to respond to today’s challenges, taking advantage of the capabilities that we have built in the last years.
Is not only a name change, but we also reinvent ourselves to harmonize with this new era by integrating in a new organization, brand & business consulting, insights and analytics solutions, putting at your disposal all the tools and processes to carry out successful projects.
From now on you can expect more from us, thanks to your trust we have been walking together the last 60 years and we will continue doing so in the future, this evolution commits us to raise and challenge our standards day by day.
César Ortega de la Roquette
President
Odelaroquette ADVISORY, SA de CV